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Precision Etching for TMJ Logo: A Case Study by Xinhsen Technology

Precision Etching for TMJ Logo: A Case Study by Xinhsen Technology

2016-08-16

Precision Etching for TMJ Logo: A Case Study by Xinhsen Technology

 

Case Overview

TMJ adheres to the essence of traditional Chinese handicrafts and follows the quality policy of "I am good at managing wood". After more than ten years of development, it has now grown into a professional company integrating carding products and accessories. In 2016, Mr. Wang from TMJ found Xinhaisen Technology Co., Ltd. online. After learning about Xinhaisen's etching processing technology strength, The LOGO of TMJ was handed over to Xin Haisen for production. After making a sample for Mr. Wang and obtaining his full approval, the two sides had a pleasant cooperation.

 

Client Requirements

TMJ, a renowned Chinese wooden comb brand, sought a high-precision metal etching solution for its logo to be applied on premium gift sets (e.g., metal decorative plates in comb-mirror sets). Key demands included:

Ultra-Fine Detailing: Crisp logo edges, burr-free contours, and accurate design replication.

Batch Consistency: Uniform etching depth (±0.03mm tolerance) across mass production.

Material Versatility: Compatibility with stainless steel, copper, and other metals, ensuring corrosion resistance.

 

Xinhsen’s Solution

Leveraging expertise in precision metal etching, Xinhsen delivered a customized approach:

High-Resolution Phototooling: Digital imaging produced a precision mask, achieving flawless transfer of intricate logo lines (min. line width: 0.015mm).

Multi-Material Etching: Tailored etchants and process parameters for different metals, maintaining controlled depth and preventing over-etching.

Surface Enhancement: Post-etching polishing and anti-oxidation treatment elevated durability and visual appeal.

 

Results & Value Delivered

Perfect Design Reproduction: Complex fonts and patterns were etched with 99.8% accuracy, exceeding client expectations.

Rapid Large-Scale Production: Single-batch delivery of 100,000+ units met Tan’s Craftsman’s seasonal promotion demands.

Brand Premiumization: The precision-etched logo enhanced product sophistication, reinforcing brand identity. 

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